As a dentist, you have put in many years of intense training at a professional college or university. You have mastered many new technologies and complex dental treatment procedures. However, at no point in your education, you would have learned anything about designing a dental website or about marketing your practice online.
My goal through this book is to bridge this gap in the education. I have made it crystal clear just how crucial it is for a dentist to have a functional responsive website. I have also explained in detail about the various Online or Digital Marketing Techniques, SEO, Social Media Marketing and Monitoring your Online reputation with added valuable tips on Web Design.
Businesses possessing a website are considered to be more professional than those that are not. A professionally designed website sends a signal to potential customers that the practice is a legitimate one.
Digital marketing or internet marketing for dentists is of utmost importance today than it has ever been in the past. Over 4 billion people are connected to the internet at any given point of time. In North America, Europe and Australia, the smartphone and social media penetration is over 80 percent.
if you hire a professional to design the website, you should be aware of the basics of website design and development, so as to avoid getting duped by a smooth-talking freelancer claiming to be a web-developer.
A dental website should be comprehensive. It should consist of highly detailed information under different sections. It should be duly organized, like a library, so that the visitor can get the information that they are seeking with the least amount of effort.
There are a few things that you should avoid altogether when designing a dentist’s website. They hinder your site’s performance and can even be dangerous in the long run.
You may not have the time or patience for marketing, but any time and money that you invest in promoting your dental practice right now will pay a generous dividend over the long term.
Any website design agency that you select for this purpose should be thoroughly professional and follow your vision and directions. By now, you know what sort of a website you need as a dentist; you should communicate this clearly to the web designer, and remain in control for the entire process.
SEO is integral to any website. Without SEO, your website is not visible to internet surfers. Every business, whether it be a dental practice or something else, has a particular niche that it targets.
implementing SEO is a specialist’s task, and DIY is strictly forbidden and not recommended. So, hunt for the right SEO consultant or SEO firm to handle the search engine optimization for your dental website. How do you go about this task? How can you identify a capable, reliable and trustworthy SEO firm?
You only have your reputation to lose...
Online reviews are critical to a dentist. They can make or break your practice. While positive reviews help achieve patient acquisition, negative reviews on the flip side, even though they are outnumbered 10 to 1 by positive reviews, have deleterious effects on your practice.
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